About Inner Beauty Effects

Our Story

Inner Beauty Effects, or I.BE, was born from the need for durable, handcrafted bags that are as strong, hardworking, and beautiful as the women who carry them. Our pouches and tote and crossbody bags are made from high-quality, timeless materials, like waxed canvas exteriors, live-edge Horween leather straps, and antique brass hardware. Each bag’s interior is made from canvas linen with a pop of color or playful personality, to reflect our philosophy that true beauty lies within.

We care about the health of our planet, so we source materials locally, from eco-minded manufacturers. Our bags are crafted in America by a community of independent female artists, in limited, thoughtful collections that are classically elegant and minimalist, with an extra dash of fun. We’ve named each bag for women we admire—women who are fiercely committed to living a joyous life on their own terms, no matter their age, size, or background.

I.BE bags are inspired by you and designed with you in mind, to be functional, comfortable, and versatile—not just another accessory in your closet, but a customizable, go-anywhere, do-anything sidekick for work, play, and beyond. Our bags will stand up to your everyday activities and your most exciting adventures—and stand the test of time.

I.BE bags are our love letters to women like you, who are inspired by possibility in the world around us. We can’t wait to see where you go next

Kate Perna founded I.BE in her home studio (aka, dining room table). She set out to create something spectacular . . . and quickly found that her sewing skills, which included some really awesome straight lines, lent themselves beautifully to tote bags.

Kate found herself equally drawn to simple utility fabrics and vibrant, colorful prints. At first, the two seemed like a less-than-natural pairing. But when she began assembling the bags, she put together a khaki exterior with a watercolor-flower interior, or a neutral denim hue with a tile-print lining. Her husband was surprised. What was behind her unusual design choice? “My bags have inner beauty,”
Kate replied.

Without realizing it, Kate had crafted a product that reflected her own philosophy: that what’s on the inside matters, and extraordinary beauty lives inside each person. She now works with talented independent female designers to create a full range of functional, versatile bags that can go wherever life takes you, and bring joy every time you use them.  

About Kate


Our bags represent the women we admire: they’re tough, smart, hardworking, and beautiful inside and out. All of our materials are sourced from independent surface designers and small businesses, because we believe that by working together, we all do better—
for our businesses and the world.


We’re proud to support women and the causes that benefit them. This year, we’re donating a portion of the profits from our She Moves Mountains Collection to Live Your Dream, an international online community of nearly 100,000 volunteers and activists. The women who serve Live Your Dream are working every day to address some of the most serious challenges facing women and girls, such as gender-based violence, poverty, and lack of access to quality education.


We believe that all women should have a voice. That’s why we created the I.BE Lab, a supportive, positive-minded community where women can share their unique experiences. Through shared narrative and creative workshops, we give women the opportunity to redefine beauty and power based on the qualities that feel most authentic and meaningful to them.