I sometimes wonder if it’s odd that the aesthetic of our brand and our designs is so heavily influenced by landscapes and places that I have only visited in my mind, places I have travelled to only through Instagram photos, and magazines, and my imagination.
I am obsessed with the Pacific Northwest and the coast of Maine– both of which I have actually been to– and places like the United Kingdom, and Iceland, and the fjords of Norway. I am most drawn to rugged landscapes with sharp edges. I admire their exquisite simplicity and strength. I admire their way of inviting you in to marvel at their beauty without letting you forget that you are a guest. I want to be challenged by these places, by the elements, by their indifference to me that asks me to go within, to look to the strongest, most resilient parts of myself. I feel a kinship to them. I see a lot of that strength in you, and our materials reflect that.
We have gritty, seafaring men to thank for developing one of the oldest materials in the world still used today: waxed canvas (also called waxed cotton).
Waxed Canvas, or Waxed Cotton, was first conceived by Scottish fishermen in the 1800's. These seafaring men noticed that sailing was more efficient with a wet sail, but wet sails are heavy (not good). About a century later, Scottish sailors realized that they could treat the sail fabric with linseed oil. This process created sails that allowed water to settle on the surface without being absorbed. Genius…
And, so, the connection is obvious isn’t it? May we, too, brave the elements, accept what comes, what is, let it wash over us without fully absorbing it. Because like wet sails, expectations, and worries, and values that aren’t our own are heavy. And you deserve lightness.