Color Story: Red

Red Mood Board

Red is the color of extremes. It’s the color of passionate love, seduction, violence, danger, anger, and adventure. Our prehistoric ancestors saw red as the color of fire and blood – energy and primal life forces – and most of red’s symbolism today arises from its powerful associations in the past.

Red is also a magical and religious color. It symbolized super-human heroism to the Greeks and is the color of the Christian crucifixion. Red was almost as rare and as expensive as purple in ancient days – a fact that may explain its magic and power. Paradoxically, today’s intense red dyes come from crushed insects (the lac beetle and the cochineal).

Global Meanings of Red

  • Red is the most popular color used on flags in the world. Approximately 77% of all flags include red.
  • Red is the international color for stop.
  • Red districts sell sex and pornography in every European culture.
  • The history of languages reveals that red is the first color after black and white. (All languages have words for black and white. If a third hue exists, it is red.)

Unique Meanings of Red in Different Cultures

  • Red is the color of good luck in Asia and is the most popular color in China.
  • Most Japanese children draw the sun as a big red circle. 
  • Red is an auspicious color for marriage. Brides in India and Nepal wear red saris; in Japan, a red kimono symbolizes happiness and good luck.

Source: Color Matters

Lee Tote in Red

 

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